Calgary, Alberta — serving small businesses across Canada
Book a Consultation

SEO · AEO · GEO

Get found on Google — and named in AI answers

Customers now search on Google and ask AI assistants for recommendations. We make your business the answer in both — and report on the calls and bookings it produces, not just rankings.

Book a free strategy callGet a quote

In short

SEO gets your website ranked on Google. AEO (Answer Engine Optimisation) structures your content so AI Overviews and assistants can quote it. GEO (Generative Engine Optimisation) helps ChatGPT, Gemini and Perplexity recommend your business. ReformedTech.ca does all three for Canadian small businesses.

From $999/monthSee pricing →

Sound familiar?

The problems we fix

You rank, but the phone doesn’t ring

Rankings reports look healthy while enquiries stay flat. The work is aimed at keywords, not buying questions.

AI assistants name your competitors

Ask ChatGPT for the best provider in your area and someone else comes up — because their information is easier to read and verify.

Your agency sends reports you can’t act on

Pages of impressions and positions, and no clear answer to: did this bring in business?

SEO / AEO / GEO

What’s included

  • Technical SEOSpeed, crawlability, internal linking and schema — fixed properly, once.
  • Buying-question researchWe map the questions customers type or ask before they spend money, and build a page that answers each one better than what currently ranks.
  • AEO contentDirect answers in the first sentence, clear headings and FAQ schema so AI Overviews and assistants can lift and cite your content.
  • GEO and entity consistencyYour business name, address, phone and category identical everywhere, plus an llms.txt file and structured data AI models can trust.
  • CorroborationReviews, citations and directory listings — the third-party signals AI models check before recommending you.
  • Reporting that names the numberCalls, forms and bookings first. Rankings and AI citations appear as context, with before-and-after screenshots.

Why rankings alone stopped being enough

A large share of Google searches now end without a click — the answer appears on the results page or in an AI Overview. Ranking first is still valuable, but it no longer connects neatly to revenue, and any report that leads with positions is measuring the wrong thing.

What matters is whether the right people find you, trust what they see, and get in touch. That’s what we optimise for and what we report on.

How AI assistants decide who to recommend

When someone asks an AI assistant for a recommendation, it looks for businesses whose information it can read, verify and trust:

  • Readable: clear headings, direct answers and schema markup on your website
  • Consistent: the same name, address, phone and category on your site, Google profile and directories
  • Corroborated: recent reviews and mentions on other trusted sites

Most small business websites provide none of these deliberately. That’s the opportunity — and it’s why AEO and GEO sit alongside traditional SEO in everything we do.

Read more

Who it’s for

  • Local service businesses that depend on search
  • Clinics, trades and professional services
  • Businesses whose current SEO reports don’t connect to revenue
  • Anyone who wants to show up when customers ask AI for a recommendation

Terms

Monthly plan with a six-month minimum — local search results genuinely take three to six months to build.

How it works

From first call to results

  1. 01

    Test

    We ask Google and ChatGPT, Gemini and Perplexity the questions your customers ask, and record who gets named.

  2. 02

    Fix the readable layer

    Technical SEO, schema, structure and entity consistency across your site and listings.

  3. 03

    Build question-led content

    Pages and articles that answer each buying question directly.

  4. 04

    Build corroboration

    Reviews, citations and your Google Business Profile — what people and AI check to verify.

  5. 05

    Re-test and report

    Monthly reporting on calls and bookings, plus a before-and-after of where you appear.

Results

Recent client work

All projects

Pricing

SEO, AEO & digital marketing plans

SEO, AEO and GEO are included in our monthly marketing plans.

Foundation

Building a local presence

$999/month

  • Local SEO foundation
  • Google Business Profile optimisation
  • Two social platforms: content calendar and posts
  • Monthly ranking and traffic report
  • Email and Slack support
Get started
Most popular

Growth

Clinics, trades, law, finance & home services

$2,499/month

  • Advanced local SEO, on-page SEO and AEO content
  • Google Ads management (up to $3K ad spend managed)
  • AI chatbot on your website
  • CASL-compliant email sequences
  • Monthly strategy call and reporting
Get started

Dominate

Scaling across cities or verticals

$4,999/month

  • All channels: local SEO, AEO, Google Ads, Meta Ads, email, social
  • Up to $5K ad spend managed
  • Dedicated account manager
  • AI agent and automations
  • Bi-weekly strategy calls
Get started

Six-month minimum — local search results genuinely take three to six months to build. Prices in CAD, excluding GST. Compare all plans.

FAQ

Common questions

What is the difference between SEO, AEO and GEO?

SEO improves your rankings in Google’s search results. AEO structures your content so AI Overviews, featured snippets and assistants can quote a direct answer from it. GEO focuses on getting your business recommended when people ask tools like ChatGPT, Gemini or Perplexity for a suggestion. They build on each other, so we do all three together.

Is SEO still worth it if AI answers questions directly?

Yes, but the goal has shifted. AI tools recommend businesses, then customers check the website and reviews before they act. You need to be both the answer and the business that survives that check — which is what SEO, AEO and reviews build together.

Can you guarantee ChatGPT will recommend my business?

No — nobody honestly can. What we can do is make your business readable, consistent and well corroborated, which is what AI models rely on, and show you a measured before-and-after.

How long does SEO take?

Most local businesses see movement within three to six months. Google Business Profile and review work often shows results sooner, so we usually start there. The readable-layer AEO fixes are typically done in two to four weeks.

Do you guarantee first-page rankings?

No, and be cautious of anyone who does. We commit to the work, the transparency and the reporting. If calls and bookings don’t move, you’ll hear it from us first.

From the blog

Learn more

All articles

Related services

Local Marketing

Show up in map results and “near me” searches, with a Google Business Profile that earns calls.

Content Marketing

Articles and guides that answer your customers’ real questions, and bring in search traffic for years.

Website Design & Development

Fast, mobile-first websites that explain what you do in seconds and turn visitors into calls and bookings.

Ready to make your website bring in work?

Book a free consultation. You’ll leave with a clear view of what’s holding your website back and what to fix first.

Book a Free ConsultationRequest a website audit