Calgary, Alberta — serving small businesses across Canada
Book a Consultation

Content marketing

Content that answers your customers’ real questions

Every customer has questions before they buy. Content marketing means answering them on your website — clearly, honestly and better than anyone else — so Google ranks you, AI assistants quote you, and customers trust you before they call.

Book a free strategy callGet a quote

In short

Content marketing creates articles, guides and service pages that answer the questions your customers ask before they buy. ReformedTech.ca researches those questions, writes the content in plain language, and formats it so Google ranks it and AI tools can cite it.

From $999/monthSee pricing →

Sound familiar?

The problems we fix

Your service pages say very little

A few sentences per service gives Google, AI tools and customers almost nothing to go on.

Your blog is empty — or generic

Posts written for keywords rather than people rarely rank and never convert.

AI answers quote your competitors

Their content answers the question directly; yours buries it — or doesn’t answer it at all.

Content Marketing

What’s included

  • Question researchWe gather the real questions customers ask — from your team, reviews, search data and AI tools.
  • Service-page copyClear, detailed pages for each service, location and customer type.
  • Articles and guidesPlain-English posts that answer one question thoroughly, with a clear next step.
  • SEO and AEO formattingDirect-answer openings, scannable headings, FAQ sections and schema markup.
  • Internal linkingEvery piece connected to the right service pages, so readers and search engines find their way.
  • Refresh planOlder content updated with new information so it keeps ranking and stays accurate.

Write for the customer first

The content that ranks best and gets quoted by AI is the same content that helps a real person make a decision: it answers their question in the first few sentences, then gives the detail they need, then shows them what to do next.

That’s how we write everything — including the blog on this site, which follows the same approach we use for clients.

Answer-first formatting

AI Overviews and assistants lift direct answers from well-structured pages. So each piece we write opens with a clear answer, uses descriptive headings, and ends with FAQs marked up with schema. Search engines can understand it, AI tools can quote it, and busy readers can skim it.

Who it’s for

  • Businesses with complex or high-value services
  • Clinics and professional services that need to build trust
  • Companies investing in SEO for the long term
  • Anyone whose customers ask the same questions repeatedly

Terms

Ongoing content runs with a six-month minimum as part of a marketing plan; one-off copywriting projects are quoted as fixed projects.

Pricing

SEO, AEO & digital marketing plans

AEO content is included in the Growth and Dominate marketing plans. Standalone content projects are quoted separately.

Foundation

Building a local presence

$999/month

  • Local SEO foundation
  • Google Business Profile optimisation
  • Two social platforms: content calendar and posts
  • Monthly ranking and traffic report
  • Email and Slack support
Get started
Most popular

Growth

Clinics, trades, law, finance & home services

$2,499/month

  • Advanced local SEO, on-page SEO and AEO content
  • Google Ads management (up to $3K ad spend managed)
  • AI chatbot on your website
  • CASL-compliant email sequences
  • Monthly strategy call and reporting
Get started

Dominate

Scaling across cities or verticals

$4,999/month

  • All channels: local SEO, AEO, Google Ads, Meta Ads, email, social
  • Up to $5K ad spend managed
  • Dedicated account manager
  • AI agent and automations
  • Bi-weekly strategy calls
Get started

Six-month minimum — local search results genuinely take three to six months to build. Prices in CAD, excluding GST. Compare all plans.

FAQ

Common questions

How often should a small business publish new content?

Quality matters more than frequency. For most local businesses, one or two genuinely useful articles a month — plus well-written service pages — outperforms frequent thin posts.

Do you use AI to write content?

We use AI tools for research and drafting where they help, but every piece is planned, edited and fact-checked by a person who understands your business. Content is published under your name, so it has to be right.

Will I need to be involved?

A little. A short interview or a few voice notes about how you work gives us details no competitor can copy. We handle the rest and send drafts for your approval.

How long until content brings in traffic?

New articles typically take a few months to rank. Content compounds — a good guide can bring in visitors for years — which is why we treat it as a long-term investment.

From the blog

Learn more

All articles

Related services

SEO, AEO & GEO

Rank on Google and get cited in AI answers from ChatGPT, Gemini and Google AI Overviews.

Social Media Marketing

A steady, on-brand posting rhythm that keeps you top of mind and sends people to your website.

Website Design & Development

Fast, mobile-first websites that explain what you do in seconds and turn visitors into calls and bookings.

Ready to make your website bring in work?

Book a free consultation. You’ll leave with a clear view of what’s holding your website back and what to fix first.

Book a Free ConsultationRequest a website audit