Our approach
The four things that decide local rankings
Getting into the map pack isn’t a trick. It comes down to four things done properly at the same time:
- A complete Google Business Profile — the right categories, services, photos, hours and Q&A
- A steady flow of recent reviews — recency matters more than total count
- Consistent business information across every directory and listing
- Pages on your website that back up what your profile says
Most local businesses have one or two of these. Very few have all four at once — which is why doing them together moves the needle quickly.
Reviews close the deal — for people and AI
Customers read reviews before choosing a local business, and many won’t consider anyone below four stars. AI assistants check the same signals before recommending you. Being named is only half the job; your recent reviews are what turn the recommendation into a call.
Start with our Calgary local SEO checklist if you want to see where you stand.
